Interview with www.hellodollface.blogspot.com

Interview with www.hellodollface.blogspot.com - January 5, 2007


What inspires you?
1. People. I like to observe what different cultures wear, eat; how they spend their leisure days and what is most important to them.
2. Social factors. Trends in leisure, education, jobs, travel, family
3. Entertainment. Movies, theater, music


Where did you get this great idea for women to customize their own makeup?

Customization is the new standard – from jeans, fragrance, coffee, jewelry and handbags. People know exactly what they want and they want it quickly and at a reasonable price. They are tired of spending money on products that are “almost” right and sit in their drawers.
Customization is empowering; it gives people control over their purchases.
I feel very good about providing products and services to people who are truly satisfied. It’s rewarding.


How did you go about creating this line- were you sitting there one day and then decided to go ahead and make your own cosmetics...?

It was basically a continuation of what I had been doing at Vidal Sassoon. When they exited the cosmetic business, my position as National Sales Manager was eliminated. I had so much invested:

1. 12 years in formulating colors and products
2. Experience with chemists and packaging suppliers
3. Developing a reputation as a makeup artist
4. Product development
5. Expertise in marketing
6. 3000 clients whose custom blend formulas I had on record and who were extremely loyal

I just finished my MBA and felt very comfortable with business knowledge. I had a window of opportunity to take on this venture.


If you had to design a perfume, how would it smell and what would you call it?

It would smell sexy, sophisticated yet gentle. I know it would have some notes of citrus, amber and rose in it. And, for the name, it would be Rose, after my grandmother who was a major influence in my life.


What do you want people to know about you?


I love meeting new people and making new friends. I also like making people feel good about themselves and put a smile on their face.

What else do you have in store for your cosmetics line?

Custom skin care and custom fragrance with pure perfume oils.