You Are What You Eat

When it comes to makeup ingredients, what you put on your lips is perhaps most important. After all, lipstick will come off on a glass or even a fork or spoon. Some tiny amount may even be ingested. That is why I have always been a fanatic with what is in my lipstick base. I don't want to eat bad stuff!

We have now refined the ingredients in GIELLA lipstick base to the point where it is 100% vegetable, plant or otherwise natural ingredients. And those ingredients are the highest quality from the best suppliers in the U.S. I personally source and select each ingredient just as I would shop for dinner for my family. I want the best and safest ingredients money can buy.

I test lipstick formulations for look, feel, durability, suitability and safety. I don't know what the big companies do. I do know that GIELLA lipstick may just be good enough to eat.

Lipsticks are not created equal

A few days ago, my husband and I were making a batch of our GIELLA lipstick base using a process of heating, measuring and blending our custom ingredients which are natural or organic and only the highest quality available. We use a hand process with vats, mixers and heaters so that we can inspect and check the quality of the ingredients as they are blended together. He reminded me of a tour he did several years ago of a cosmetics plant of a huge company that made lipsticks for about 7 or 8different brands. This mega-company used the same equipment and virtually the same ingredients for each of the lipstick brands with the primary difference being the packaging. The assembly line was virtually automated and ran by itself. Quality control was by a mechanical control system.

People buy these lines believing they are getting something unique, and I'm sure they are getting quality. But there is something that gives me comfort in knowing exactly what is in my lipstick and knowing that only the best ingredients available are used in GIELLA custom blend cosmetics.